Alcorn Professor Holds Webinar
Promoting E-Commerce to Limited Resource Mississippians
University Relations
Issue date: 11/10/09 Section: News
On Thursday, October 29, 2009,
Dr. Kimball P. Marshall, professor of
Marketing, MBA Program, will hold
a national Webinar sponsored by the
Southern Rural Development Center
(SRDC) of Mississippi State. The webinar
is the culmination of the grant provided
to Dr. Marshall and Alcorn State
University in 2007 for the purpose of
designing a curriculum and program for
encouraging people in rural areas with
limited resources to become involved
in Internet-based E-Commerce. An initial
presentation was made to extension
workers in summer 2008 and the national
meeting in Nebraska. With guidance
from that audience, the final program
was developed and submitted to SRDC.
SRDC then enhanced the materials provided
and developed the interactive materials
to be presented and explained at
the webinar scheduled for October 29.
Alcorn State University is a Land
Grant university with a strong commitment
to both economic development and
to serving rural populations in Mississippi,
it is important to support efforts
that encourage e-commerce among rural
populations. The rural people of Mississippi
have many cultural treasures
and important rural life and crafts skills
and talents that can be profitably shared
with others outside of our region. Basic
e-commerce, whether in the form of
personal web pages or participation in
on-line selling sites such as E-Bay and
Yahoo stores, offers opportunities for
rural people, even those with limited
resources, to offer their products on the
national and international stage. "The
more people become aware of their valuable
skills and ways to profit from them,
the more rural economic development is
encouraged through individual entrepreneurship.
The talents and skills of our
people are exciting, and the ideas that
have come from this project can provide
an opportunity to showcase them," explains
Dr. Marshall.
The webinar scheduled by SRDC
for October 29 will be the first "roll out"
of a whole series of educational programs
developed by Alcorn State and
other SRDC grantees to help extension
workers bring rural populations into ecommerce.
Future topics in the series
that are scheduled for November and
December include "Web Site Basics",
and "Marketing Specialty Food Products
Online." More information on the webinar
series can be found at http://srdc.
msstate.edu/ecommerce/webinar.html.
Dr. Kimball P. Marshall, professor of
Marketing, MBA Program, will hold
a national Webinar sponsored by the
Southern Rural Development Center
(SRDC) of Mississippi State. The webinar
is the culmination of the grant provided
to Dr. Marshall and Alcorn State
University in 2007 for the purpose of
designing a curriculum and program for
encouraging people in rural areas with
limited resources to become involved
in Internet-based E-Commerce. An initial
presentation was made to extension
workers in summer 2008 and the national
meeting in Nebraska. With guidance
from that audience, the final program
was developed and submitted to SRDC.
SRDC then enhanced the materials provided
and developed the interactive materials
to be presented and explained at
the webinar scheduled for October 29.
Alcorn State University is a Land
Grant university with a strong commitment
to both economic development and
to serving rural populations in Mississippi,
it is important to support efforts
that encourage e-commerce among rural
populations. The rural people of Mississippi
have many cultural treasures
and important rural life and crafts skills
and talents that can be profitably shared
with others outside of our region. Basic
e-commerce, whether in the form of
personal web pages or participation in
on-line selling sites such as E-Bay and
Yahoo stores, offers opportunities for
rural people, even those with limited
resources, to offer their products on the
national and international stage. "The
more people become aware of their valuable
skills and ways to profit from them,
the more rural economic development is
encouraged through individual entrepreneurship.
The talents and skills of our
people are exciting, and the ideas that
have come from this project can provide
an opportunity to showcase them," explains
Dr. Marshall.
The webinar scheduled by SRDC
for October 29 will be the first "roll out"
of a whole series of educational programs
developed by Alcorn State and
other SRDC grantees to help extension
workers bring rural populations into ecommerce.
Future topics in the series
that are scheduled for November and
December include "Web Site Basics",
and "Marketing Specialty Food Products
Online." More information on the webinar
series can be found at http://srdc.
msstate.edu/ecommerce/webinar.html.
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